Shot on location at the Silver Stamp in Las Vegas
My story
Born in Lima, Peru, and raised in the SF Bay Area, I’ve always noticed the subtle shifts in culture, music, and human behavior. My curiosity has led me through art, history, and science, where I've spent a lifetime sketching ideas, writing notes and connecting patterns. Through this anthropological-like observation is the foundation of my creative process and research into what truly makes people pause, engage and experience.
Today, I'm a creative director, graphic designer, and illustrator. I practice the craft of experience and world building that help build compelling brand identities, design & Illustrate striking music posters, and develop engaging editorial imagery through art direction.
My diverse background has allowed me to bring a unique perspective to a variety of projects, such as helping a tech startup navigate a $2.6B acquisition exit. Running my own design business, Candor Studio. and global reach by working at Google, where I championed inclusive and accessible brand marketing, developing identities rooted in culture, connection, and craft.
Illustration & Recognition
As an illustrator, I've collaborated with top clients in music and entertainment and contributed to numerous publications. My work has been:
Recognized by SILA and the New York Society of Illustrators
Shortlisted for the World Illustration Awards
Clinched a Silver W3 Award
Awarded with two Silver Addys for my work at Looker
Exhibited nationwide and featured in prominent industry blogs
Shortlisted for the World Illustration Awards
Clinched a Silver W3 Award
Awarded with two Silver Addys for my work at Looker
Exhibited nationwide and featured in prominent industry blogs
I’m currently sharing insights and stories from my time as a creative lead in tech. I remain a curious, right-brained "weirdo" at heart. And yes, I speak Spanish.
Let's Create Something Memorable
SELECT CLIENTS
Google
Netflix
The Cosmopolitan
Wynn
Weezer
NPR
Red Bull
Brooklyn Bowl
EXPERIENCE
Creative Director and Owner (Freelance)
Candor Studio
July 2024 - Present
Art Director
Google
December 2019 - March 2024
Art Director
Looker Data Sciences
December 2018 - December 2019
Senior Brand Designer
Caesar's Entertainment
November 2016 - December 2018
Senior Designer & Illustrator
Ideas in Digital (contract)
September 2011 - December 2018
INVOLVEMENT
2022 | “National Hispanic Heritage Month” Guest Panelist
2025 | "Cabrillo College Digital Media" Career Education Advisory Board
2025 | "A Rebel's Guide To Authentic Vision" Keynote speaker
Netflix
The Cosmopolitan
Wynn
Weezer
NPR
Red Bull
Brooklyn Bowl
EXPERIENCE
Creative Director and Owner (Freelance)
Candor Studio
July 2024 - Present
Art Director
December 2019 - March 2024
Art Director
Looker Data Sciences
December 2018 - December 2019
Senior Brand Designer
Caesar's Entertainment
November 2016 - December 2018
Senior Designer & Illustrator
Ideas in Digital (contract)
September 2011 - December 2018
INVOLVEMENT
2022 | “National Hispanic Heritage Month” Guest Panelist
2025 | "Cabrillo College Digital Media" Career Education Advisory Board
2025 | "A Rebel's Guide To Authentic Vision" Keynote speaker
ASK ME ABOUT
My Negroni obsession
California Wine Regions
Album Cover Art
Hate-watching shows
Immigrant resilience
Designers Republic
Latin American Design
Film Intro Sequences
Solo Traveling abroad
Pronouncing French
Indonesian Coffees
Zines and DIY aesthetic
Vinyl Records
MAXIMALISM
Art History
A24
My Negroni obsession
California Wine Regions
Album Cover Art
Hate-watching shows
Immigrant resilience
Designers Republic
Latin American Design
Film Intro Sequences
Solo Traveling abroad
Pronouncing French
Indonesian Coffees
Zines and DIY aesthetic
Vinyl Records
MAXIMALISM
Art History
A24