Shot on location at the Silver Stamp in Las Vegas
Born in Lima, Peru, and raised in the SF Bay Area, I've always been attuned to the subtle shifts in culture, music, and human connection. My curiosity led me to art, history, science, and personal narratives, constantly sketching ideas and connecting patterns. This deep observation fuels my research into what truly makes people stop and engage.
Today, I'm an award-winning creative director, graphic designer, and illustrator. I create experiences that build compelling brand identities, craft striking music posters, and develop engaging editorial imagery. My diverse background spans the agility of startups (including helping one secure a $2.6B acquisition exit), the diligence of owning my own design business, and the global reach of Google. There, I championed inclusive and accessible brand marketing, developing identities rooted in culture, connection, and craft.
As an illustrator, I've collaborated with clients in music and entertainment and contributed to numerous publications. My work has been recognized by SILA, the New York Society of Illustrators, and shortlisted for the World Illustration Awards. It's been exhibited nationwide and featured in prominent industry blogs.
I'm currently documenting my past as a creative lead in tech, sharing insights and telling stories. I remain a curious, right-brained "weirdo," and yes, I speak Spanish.
My Negroni obsession
California Wine Regions
Album Cover Art
Hate-watching shows
Immigrant resilience
Designers Republic
Latin American Design
Film Intro Sequences
Solo Traveling abroad
Pronouncing French
Indonesian Coffees
Zines and DIY aesthetic
Vinyl Records
MAXIMALISM
Art History
A24
California Wine Regions
Album Cover Art
Hate-watching shows
Immigrant resilience
Designers Republic
Latin American Design
Film Intro Sequences
Solo Traveling abroad
Pronouncing French
Indonesian Coffees
Zines and DIY aesthetic
Vinyl Records
MAXIMALISM
Art History
A24
SELECT CLIENTS
Google
Netflix
The Cosmopolitan
Wynn
Weezer
NPR
Red Bull
Brooklyn Bowl
EXPERIENCE
Creative Director and Owner (Freelance)
Candor Studio
July 2024 - Present
Art Director
Google
December 2019 - March 2024
Art Director
Looker Data Sciences
December 2018 - December 2019
Senior Brand Designer
Caesar's Entertainment
November 2016 - December 2018
Senior Designer & Illustrator
Ideas in Digital (contract)
September 2011 - December 2018
INVOLVEMENT
2022 | “National Hispanic Heritage Month” Guest Panelist
2025 | "Cabrillo College Digital Media" Career Education Advisory Board
2025 | "A Rebel's Guide To Authentic Vision" Keynote speaker
Netflix
The Cosmopolitan
Wynn
Weezer
NPR
Red Bull
Brooklyn Bowl
EXPERIENCE
Creative Director and Owner (Freelance)
Candor Studio
July 2024 - Present
Art Director
December 2019 - March 2024
Art Director
Looker Data Sciences
December 2018 - December 2019
Senior Brand Designer
Caesar's Entertainment
November 2016 - December 2018
Senior Designer & Illustrator
Ideas in Digital (contract)
September 2011 - December 2018
INVOLVEMENT
2022 | “National Hispanic Heritage Month” Guest Panelist
2025 | "Cabrillo College Digital Media" Career Education Advisory Board
2025 | "A Rebel's Guide To Authentic Vision" Keynote speaker