Aura & Flow: Visualizing Healing Power in the Desert
©2024, freelance art director & designer
Overview
This project was a fascinating dive into a new experience. Designing a visual brand identity for a yoga studio specializing in healing and recovery.
A deeper Look
Challenge
Aura & Flow needed a brand identity for their Las Vegas studio, specializing in healing and recovery for service industry trauma sufferers. The goal was to convey safety, support, and community within a simple, clear path to well-being, specifically for their suburban audience with demanding schedules.
Solution
I created a brand identity balancing dualities like light and darkness, reflecting yoga's flow and the journey of emotional restoration. Inspired by client insights, chakras, and the Mojave Desert, the visual language now effectively embodies Aura & Flow's mission.
Result
The resulting brand for Aura & Flow testifies to design's power to create a safe, supportive space for healing in Las Vegas, proving that empathetic, collaborative design makes a profound positive impact.
