Aura & Flow: Visualizing Yoga's Healing Power in theDesert
©2024, Independent Designer, Art Director
©2024, Independent Designer, Art Director
Overview
This project was a fascinating dive into a new experience. Designing a visual brand identity for a yoga studio specializing in healing and recovery.
A deeper Look
Challenge
The Aura & Flow studio focuses on healing and recovery for trauma sufferers within the Las Vegas service industry. Recognizing the demanding schedules of this audience, the studio offers evening and weekend classes. The challenge was to convey safety and support within a welcoming community through brand development. The resulting visual identity had to resonate with this specific audience, be contextual to the suburbs of Las Vegas and be simple and clear on the path to restoration and well-being.
Solution
To visually embody Aura & Flow's mission of healing and recovery, I crafted a brand identity that balanced the dualities of light and darkness, the rhythmic flow of yoga, and the transformative journey of emotional and physical restoration. Through in-depth conversations with the studio owner, I drew inspiration from the vibrant energy of chakras and the serene beauty of the Mojave Desert, translating their vision into a tangible visual language that resonated with their unique clientele.
Result
The resulting brand identity for Aura & Flow is a testament to the power of collaboration and understanding. It embodies the studio's commitment to providing a safe and supportive space for healing, offering a pathway to restoration and well-being amidst the demanding landscape of Las Vegas. This project reinforced the belief that design, when rooted in empathy and collaboration, can create a powerful positive impact on individuals and communities.
