My initial foray into creating visual work for musical projects began as a side hustle, but it quickly presented a unique creative challenge. As a designer accustomed to established rules, guides, and brand standards, I found myself in a space with few predefined boundaries. This lack of structure, while initially difficult, became an opportunity to explore a vast landscape of artistic styles and influences. The challenge lay in navigating this freedom and developing a meaningful approach to image-making that resonated with both the music and its audience.

Each project began with a fresh perspective while music became the central guiding force. I would immerse myself in the artist's catalog or tour setlist. My approach focused on creating pieces that captured a specific moment in time for show-goers and fans, serving as a tangible memento of a special night. Beyond the music, vibe, and artists themselves, I incorporated elements of the show's location to deepen the connection to the live experience. The inclusion of subtle "easter eggs" added another layer of engagement for dedicated fans. Throughout these projects, I collaborated directly with a diverse range of individuals, from band members to venue promoters.

This work served as a valuable portfolio builder, demonstrating my ability to adapt to diverse creative challenges and collaborate effectively with a variety of stakeholders. It laid the foundation for future opportunities and solidified my expertise in the intersection of music and visual design.